REVinsight

HOTEL REVENUE MANAGEMENT International Hospitality Experts providing MODERN DAY HOTEL REVENUE INSIGHT BRUSSELS | LYON | BORDEAUX | GENEVA, Since 2017 DISCOVER OUR WORLD OF REVENUE MANAGEMENT Home scroll "How can we help & support you?" "How can we help & support you?" Focus on influential & impacting factors of Hotel Revenue Management Optimisation . Together, we extend the focus, and dedicate time and manpower to essentially deliver results and guarantee revenue growth in a sustainable environment. See more ... SERVICES & SOLUTIONS See All Services THE ACADEMY "Training, Development and Education is the ultimate investment!" Invest in your team, your colleagues, or yourself! Knowledge in any field of expertise is the key to success. We conduct onsite training, seminars, 1-1 coaching sessions, group presentations, and online e-learning. All content is certified. More Info | The Academy Follow us ! #RevenueManagement #RevInsight contact CONTACT US Send Thanks! Message sent. Tel: +32 492 85 66 66 | info@rev-insight.com | support@rev-insight.com

REVENUE ACADEMY AGENDA Supply & Demand Forecasting Events and Influencing variables Geographic targeting & partners Booking behaviours and patterns Length of Stay Duration Pricing Pricing Strategies Break-even Analysis & Calculations Non-Pricing Strategies Pricing Elasticity Evaluation Economics of Elasticity Constant Elastic Demand Price Sensitivity Linear Regression Correlation vs Regression Price Elasticity and Fair Share Pricing & Markets Principles of Revenue Management Pricing & Markets Principles of Revenue Management Enroll This seminar is one of our advanced learning experiences, covering hotel revenue management applied to pricing and markets. In this course you will develop creative strategies of pricing in any given market environment, optimizing each opportunity applicable for at your property. Suitable for hotel professionals who are eager to develop skills in the field of hotel revenue management. See Program details See Schedule Request a Quote & more information 4 Sessions in total Q&A Session (Optional) 1h 30 min p/session Book 1-1 Private 1 - 1 Seminars are possble and are most effective with more interaction and time for questions and anwsers to furthger make the most of your time spent dveloping. See More Modules Book Groups Class Room or Meeting Room, or an Online private Session for your Team. Ideal for discussions and interaction between colleagues. Recommended Between 5-15 persons. Anchor 1 All Ongoing & Future Scheduled Seminars Dec 11 - Dec 17 ‹ S 11 M 12 T 13 W 14 T 15 F 16 S 17 › See ALL listed Revenue Management Modules & Services Anchor 2 Total of 3 Sessions per Module MORE MODULES Pricing & Markets Back to Top Pricing & Markets Principles of Revenue Management Back to Top Yielding & Segmentation Discover Principles of Revenue Management Yielding & Segmentation Discover Analytics & Big Data Discover Principles of Revenue Management Analytics & Big Data Discover Inventory Optimisation Discover Principles of Revenue Management Inventory Optimisation Discover Distribution & Connectivity Discover Principles of Revenue Management Distribution & Connectivity Discover Forecasting & Budgets Discover Principles of Revenue Management Forecasting & Budgets Discover Financial Fundamentals Discover Financial Fundamentals Principles of Finance Discover Social Media & Marketing Discover Social Media & Marketing Principles of Sales & Marketing Discover Suitable for various size groups or individual 1 to 1, personalized courses for the best possible learning experience. Adaptable content and agenda to cover your prioritised needs first. Plenty of interaction and helpful feedback from expert instructors. The opportunity to learn and discuss relevant topics with the use of case studies. Leave enlightened with knowledge and keep our compiled "bible" of the most applicable theories, SOP's, tools, and much more included. Our program and instructors are dedicated to supporting your success and development. "Training, Development and Education is the ultimate investment!" REQUEST INFORMATION

REVinsight Hotel Mobile Pace Application HOTEL REVENUE MANAGEMENT TECHNOLOGIES Hotel Aris Grand Place AVAILABILITY 4 PRICE 2 PACE 10 + TUE 20/08/19 INFO ALERT 7 Day pickup : Availability MON TUE WED 20 5 20 CONFIRM 99€ 129€ 99€ Submission Processed STRATEGY LOS YIELD CONFIRM MLOS3 | Room Types Classic + Premium | CLOSE | Booking + Expedia + Jac (ALL) UNDO SUBMIT ALL NEXT Submission Processed 5 Rooms remaining (75% OCC) REVinsight Hotel Mobile Pace Application HOTEL REVENUE MANAGEMENT TECHNOLOGIES Hotel Aris Grand Place AVAILABILITY 4 PRICE 2 PACE 10 + Variance : -25% 7 Day Pickup TY :67 € 7 Day Pickup LY : 89€ ADR OTB 79.11€ ADR LY OTB 103.11€ PRICE MON TUE WED 99€ 129€ 99€ CONFIRM 20 5 20 Submission Processed STRATEGY LOS YIELD CONFIRM MLOS3 | Room Types Classic + Premium | CLOSE | Booking + Expedia + Jac UNDO SUBMIT ALL NEXT Submission Processed INFO ALERT TUE 30/08/19 REVinsight Hotel Mobile Pace Application HOTEL REVENUE MANAGEMENT TECHNOLOGIES Hotel Aris Grand Place AVAILABILITY 4 PRICE 2 PACE 10 + Variance : +30% 7 Day Pickup 25 7 Day Pickup LY : 5 OTB 90%€ OTB LY 60%€ RATE STRATEGY LOS YIELD CONFIRM MLOS3 | Room Types Classic + Premium | CLOSE | Booking + Expedia + Jac UNDO SUBMIT ALL NEXT Submission Processed INFO ALERT TUE 05/09/19

Book yourself a meeting to have us visit you/us to introduce the extensive RevInsight Revenue Academy courses which are bookable online. See the ACADEMY page on the main menu for a detailed overview of the subjects and content of each seminar and courses designed for groups and individuals.

We fill in temporarily due to your various possible circumstances, and we ensure there is no disruption of sales during a minimum period of 3 months. Includes : + Pricing + Maintenance of Distribution & Connectivity + Inventory Optimisation + Reporting + Yielding & Segmentation + Group Quotations + Account Maintenance Book yourself a meeting to have us visit you/us to introduce our Interim RM solutions!

OUR WEEKLY SEMINARS Suitable for hotel professionals who are eager to develop skills in the field of hotel revenue management. ​ YIELDING & SEGMENTATION : This seminar is one of our advanced learning experiences, covering hotel revenue management applied to pricing and markets. In this course you will develop creative strategies of pricing in any given market environment, optimizing each opportunity applicable for at your property

Article by Lighthouse December 21, 2024 On-the-books refers to the confirmed room revenue already secured for future dates. You may also know it as business on books or BOB.   This data is essential for hoteliers, providing critical insights for forecasting, pricing, group sales, and strategic decisions. While top-of-funnel metrics like forward-looking search data reveal market demand, OTB data connects the dots by showing what’s actually converting into bookings and when.  For hoteliers, leveraging both your own OTB data and market-level insights can refine strategies, identify opportunities, and enable you to respond effectively to shifting demand patterns. Operating in such a highly competitive market, a smart approach combines forward-looking trends with robust OTB analysis to optimize average daily rate (ADR) and revenue per available room (RevPar), so you stay ahead of the curve.  Keep reading to explore how you can fully take advantage of your OTB data to sharpen your commercial strategy and gain a competitive edge in the hotel industry.  What is OTB data? Hoteliers use OTB data when looking ahead to see how many rooms are booked and at which rates, on future dates.  In short, it shows the current confirmed occupancy and revenue for these future dates in terms of the total value of room reservations that have been made and are expected to be realized. Bookings and revenue OTB will change as reservations and cancellations occur, until the arrival date or period. This means that OTB data offers a precise yet ever-changing snapshot of your business. This allows you to assess how current performance aligns with revenue targets and adjust strategies accordingly.  For budget forecasting , OTB data serves as a baseline, helping to identify gaps or opportunities in occupancy and revenue projections. When combined with historical trends and forward-looking market insights, OTB data empowers you to make informed decisions about pricing adjustments, promotions, and inventory management.  It also aids in evaluating the impact of group bookings, cancellations, or unexpected demand shifts, enabling you to optimize revenue and allocate resources effectively. In most property management systems (PMS), you can choose to view it in a visualized table or graph by day, week or month. There are also pricing recommendation tools that can easily display OTB data from your PMS directly in app, as well as your OTB forecast - how much occupancy your hotel is forecasted to close for a specific stay date), and your market OTB.  This allows you to view and analyze it directly beside external data and seamlessly assist your forecasting and revenue management process.  How OTB data helps you understand hotel performance By viewing your hotel’s current occupancy for dates in the future, OTB reservation data allows you to examine your hotel’s business performance, identify need dates and find opportunities to drive more bookings.  Here are three simple ways to use OTB data to analyze your business performance. Monitor occupancy and understand booking pace With a clear view of occupancy rates for future dates, you can track how bookings are pacing compared to past performance or industry benchmarks .  The most straightforward way to do this is to compare your OTB business day by day. This shows you how many new bookings have come in and if there have been cancellations.  Track this pick-up momentum along with rate and demand insights to see if you’re getting sufficient reservations and identify underperforming dates. By analyzing booking pace, you can identify whether demand is on track, lagging, or exceeding expectations, helping you proactively adjust your room rates or launch targeted promotions to capture more bookings. Recognize the relationship between rates and occupancy OTB data also sheds light on how your pricing decisions impact occupancy. By plotting your rate evolution against your booking pace, you can analyze the correlation and evaluate whether your current pricing strategy is driving the desired results.  How are they impacting each other? Where can you see opportunities to drive bookings, increase rates or even do both? There’s no single correct approach here. Your decisions ultimately will depend on your overall strategy and whether you’re pushing for occupancy or higher rates. If occupancy is low despite competitive pricing, it may signal weak demand or misaligned value perception. Conversely, high occupancy at lower rates might suggest missed opportunities to capture more revenue.  This insight allows for data-driven adjustments, so you are continually optimizing rates and occupancy, and refining your revenue management strategy. Gain perspective OTB data provides context by highlighting your position relative to the market, similar seasons, events or same dates last year.  Are competitors achieving stronger booking volumes on similar dates? Is your performance aligned with broader trends, or are there outliers you should investigate?  By combining your OTB data with market insights, you get a well-rounded perspective that enables smarter decision-making and provides you with a competitive edge in your local market. As you see, using OTB data is a powerful tool for performance analysis and well-informed pricing and distribution choices. Hoteliers are increasingly expected to do more with fewer resources. Manually gathering and organizing all the necessary data can be incredibly time-consuming, if not outright impossible.  This is where technology comes into play. Historic vs forward-looking OTB data As the name implies, historical data looks back. Historical OTB shows performance for a specific date, event or period in the past.  Forward-looking OTB or OTB forecast data highlights your OTB business for a future date - revealing how it’s developing or likely to develop, given market demand and your competitive set. In the past, both historic and forward-looking OTB were used. However, historic OTB data had more weight since it was reliable, and hotel tech had limited capabilities for leveraging forward-looking information. Now, innovative tech solutions are able toto offer deeper insights into upcoming demand and booking intent.  OTB forecast in Pricing Manager incorporates an AI machine learning model using multiple factors, such as your historical performance data and current booking trends to calculate occupancy on a specific stay date. These future-facing insights now play a significant role in understanding emerging demand and forecasting how business will develop at your hotel.  Leveraging OTB analysis to understand your position in the greater market To understand your hotel’s performance within the broader market, it’s essential to analyze market OTB data. But, what exactly is market OTB data? Market OTB data provides insights into the confirmed bookings across your destination or competitive set. By examining the same metrics you use for your own property, such as occupancy, booking pace and rates, you can see how the overall market is performing at the city level.  This allows you to compare your hotel’s OTB business against market trends, helping you identify opportunities to capitalize on demand or address gaps in performance. Understanding how OTB data analysis works Market OTB data analysis involves three key steps: 1. Track daily pick-up momentum Monitoring daily booking pick-up for both your hotel and the market helps you see which properties are capturing bookings the fastest. This insight can reveal patterns in traveler behavior and help you adjust your strategy to stay competitive. 2. Analyze the relationship between occupancy trends and rate levels By comparing occupancy and rate trends across your compset and the market, you can identify who is driving bookings at the most profitable rates.  Plotting your booking pace and rate evolution against your competitors’ data uncovers opportunities to optimize pricing and boost revenue. 3. Identify the "why" behind the results Dive deeper into your performance metrics to uncover the factors influencing your results. Understanding why certain tactics succeed or fall short allows you to make targeted adjustments that improve outcomes and give you a better chance of hitting your KPIs. By analyzing market OTB data alongside your own, you get vital context into how your property is performing compared to your competitors.  This holistic approach highlights new opportunities, uncovers potential threats, and ensures your revenue management strategy is data-driven, proactive, and optimized for success. OTB forward-looking benchmark Running a hotel is no small feat, and the competition for guests has never been fiercer. An invaluable advantage in staying ahead of your competition is your ability to accurately track your OTB performance and benchmark it against the market. Market-level OTB benchmarking combines your property’s OTB data with forward-looking market insights to reveal how demand in the market is converting into bookings for your hotel.  By analyzing this data at the city level, you gain critical insights to refine your strategy and improve business performance. With OTB benchmarking, you can: 1.Spot early demand signals Detect surges in market interest early and implement strategies to capture that business before competitors. 2. Understand conversion dynamics Compare how upper-funnel demand translates into actual bookings for your hotel versus the market. 3. Identify areas for improvement Are you underperforming on high-demand days? Should you adjust rates or launch promotions to compete more effectively? Do you need to switch your distribution channels? Without the right tools, OTB benchmarking is a complex and time-intensive task.  Fortunately, solutions like Market Insight simplify this process, offering live OTB data, rate comparisons, and demand trends. These insights empower you to build a smart, data-driven commercial strategy that keeps you ahead of the competition. Harness the power of OTB analysis to drive hotel revenue Despite the many changes in the hospitality industry, one aspect remains the same, OTB data continues to be a vital resource for hotel commercial teams. Thanks to advancements in technology, forward-looking and market OTB data are now more accessible than ever. These tools make it easier to detect emerging booking patterns and analyze performance beyond your own property. By leveraging market OTB data, you gain a clearer understanding of how demand converts at your hotel and how much business your competitors are capturing. This enables you to benchmark your performance effectively and identify opportunities to improve. If you want to outperform the competition, integrating OTB insights into your commercial decision making is no longer optional—it’s essential.  Start using these powerful insights with Lighthouse  to supercharge your revenue management strategy and stay ahead in today’s dynamic market.  Read the full article here

Article by SKIFT October 22, 2021 IHG isn’t expanding at the rate of some of its competitors. The company’s review process of poorly performing Holiday Inn and Crowne Plaza properties can’t end soon enough. IHG Hotels & Resorts reported Friday its third straight quarter of essentially no net expansion to its global portfolio. But one company leader emphasized growth is just around the corner. The company behind brands like InterContinental and Holiday Inn is still opening rooms — nearly 30,000 so far this year — but enough hotels are exiting the IHG network where the company hasn’t seen any annual net growth in recent quarters. New room signings in IHG’s Americas region are roughly half of 2019 levels. Leaders at IHG, which is undertaking a review process of roughly 200 underperforming Holiday Inn and Crowne Plaza hotels, maintain the company can return to the strong growth momentum seen before the pandemic. “Remember that there is quite a long lead time for a deal to go from when an owner starts to get interested in doing a signing with us to actually getting ink on a page and a legal contract in place,” Paul Edgecliffe-Johnson, IHG’s chief financial officer, said Friday on an investor call. “For quite an extended period of time, our owners have been focused on stabilizing their businesses, looking after their teams, etc. And it’ll take a while before that sort of normalizes. What we have seen, though, is very encouraging.” There has been an increase in inquiries about franchise deals, he added. Potential owners have letters of intent for hotels and available property lined up, and a crucial part of the development equation — willing lenders at regional banks — is once again showing signs of life. Edgecliffe-Johnson indicated the company should be back to the growth it saw in 2018, which was the strongest level of rooms expansion seen in a decade, as early as next year. “The regional banks have been calling our owners more to say, ‘We are open for business. We want to lend on your project,’” Edgecliffe-Johnson said. “Again, that’s a good early indicator as to the [pace of] signing doubling in due course.” While IHG has seen flat growth this year, some of its competitors are managing to expand during the pandemic. Hilton reported a 7 percent net rooms growth in the second quarter compared to IHG’s negligible net expansion. Marriott International, which similar to IHG saw a chunk of its rooms removed from its system due to a failed deal with a Boston-based real estate trust, estimated on its second quarter report the year would end with as much as 3.5 percent rooms growth. A Year to Rebuild Part of IHG’s flat rooms growth is attributed to the company’s ongoing review of roughly 200 Holiday Inn and Crowne Plaza hotels with poor customer service ratings. More than 90 of those hotels have either already been removed from the IHG network or are in the process of leaving. Owners of more than 40 of the hotels committed to a property improvement plan. Read the full article here

Article by PwC UK October 22, 2021 Encouraging signs for hoteliers After the most volatile trading period since benchmarking began, the PwC Hotels Forecast 2021-2022 reveals the green shoots of recovery as demand returns. Though performance is not expected to return to pre-pandemic levels by Q4 2022, there are finally encouraging signs for hoteliers. By the end of 2022, the forecast is that revenue per available room (RevPAR) in London will return to between 43% and 86% of pre-pandemic levels. In the regions, this figure is higher with the forecast between 64% and 100% of pre-pandemic levels. I believe with the right planning and strategy, hotels across the UK can look forward to significantly better trading over the next 12 months. - Sam Ward, UK Hotels Leader This year, to help account for the unpredictable path of the pandemic, we have modelled three scenarios: slow, moderate and strong rebounds. You can explore each of these in the full report. Hotels Forecast 2021 - 2022 - An Emerging Recovery Find out more about the UK Hotels Forecast, what this means and opportunities for hoteliers into 2022. By the end of 2022, the forecast is that revenue per available room (RevPAR) in London will return to between 43% and 86% of pre-pandemic levels. In the regions, this figure is higher with the forecast between 64% and 100% of pre-pandemic levels. Read the full article here Download 2022 UK Forecast :